After Sony’s rights to the James Bond franchise ended with Spectre in 2015, it has been uncertain who may pick up the brand for future generations. Warner Bros. has been the front runner (and the most logical suitor), two unlikely possibilities have emerged: Amazon and Apple.
Sources told The Hollywood Reporter the two companies would be willing to pay at least or more than Warner Bros. is proposing. Both companies may see the franchise as virtually “untapped” beyond the movie space. For example, sources indicated Apple would be looking to take Bond to television, a space where many brands and services are thriving at this point in time.
An insider told the ‘Reporter’ the franchise could be valued anywhere between $2B and $5B, the lower number being slightly larger than the average NFL team (at about $2.4B).
Source: The Hollywood Reporter
